![]() This iterative process aimed to create a mascot that would effectively communicate the brand’s message and resonate with consumers. The agency and the Kellogg Company would have collaborated closely, providing feedback and making adjustments to the character’s appearance, personality, and overall visual appeal. This stage involved selecting the most promising designs and further developing them to align with the brand’s vision. They would have considered elements related to the cereal, such as apples, cinnamon, and the unique flavor combination.Īfter the initial sketches, the chosen concepts would have gone through a refinement process. ![]() The goal was to create a mascot that would capture the essence of Apple Jacks cereal and appeal to the target audience.ĭuring this phase, artists and designers at the agency likely sketched various character ideas and explored different visual representations. ![]() The process began with brainstorming and conceptualization sessions between Leo Burnett Worldwide and the Kellogg Company. Here’s an overview of how the Apple Jacks mascot came to life. The development of the character involved a process that included initial sketches, refinement, and final design. The Apple Jacks mascot, known as “Cinnamon,” was indeed created by Leo Burnett Worldwide, an advertising agency that worked with the Kellogg Company. The article will provide a detailed explanation of the origins, development and impact of the Apple Jacks Mascot.
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